THE BIGGEST REVOLUTION IN SURF TRACTION SINCE IT WAS INVENTED
After 3 years of intensive development with World Champs Mick Fanning and Italo Ferreira, Creatures have created a traction pad that both elevates your surfing and drastically reduces manufacturing waste.
THE UGLY TRUTH: 67% WASTE
Traction has been left in the dust. Nearly 50 years from its creation, traction has yet to take the giant revolutionary leap like surfboards, leashes, wetsuits, fins and board shorts have.
Surf grip is still made using the same inefficient and limiting processes as it has for decades.
Currently, making one tail pad creates 67% EVA foam waste, and with anywhere from 13 to 24 Million surfboards being sold each year, it’s an ugly truth that produces a mountain of EVA foam off-cuts and dust.
PROTO™1.4 reduces waste to just 5%!
WHY IS MOULDED TRACTION BUILT BETTER?
Instead of cutting from blank EVA foam blocks, every element is made using moulded technology for ultimate precision.
WHAT ABOUT PERFORMANCE?
Because moulded technology offers unlimited potential, they no longer had the archaic constraints of routing, cutting and sanding.
Creatures worked with World Champs Mick Fanning and Italo Ferreira to re-imagine traction as we know it. And when it comes to performance, they each have radically different approaches and preferences...
Mick Fanning: 5'11" natural foot with a fundamental approach that's calculated and precise.
Italo Ferreira: 5'7" goofy foot with explosive, unpredictable flair and a massive bag of tricks.
With 4X World Titles and an Olympic Gold medal between them, Creatures had the confidence to raise the bar.
MULTI-LOC™: WORLD'S FIRST MULTI-DIRECTIONAL GRIP PATTERN
13X World Titles have been won using Creatures proven Square-Loc and Diamond-Loc traction patterns. This influenced the fundamental development of MULTI-LOC™.
Through the 3 year R&D process, Creatures introduced foot mapping to analyse exactly what Mick and Italo required to push their level of connection and response.
RECOIL KICK: SPRING LOADED KICK TAILS
The RECOIL kick is where it all started and was identified as a potential game-changing component to modern surfing. The rear hex pattern offers a natural folding point that springs back when compressed. The steep alpine kick provides engaged response through critical manoeuvres.
The form-fitting concave underside is designed for the convex deck of a performance surfboard for premium application. A channel on the top of the kick allows flex to form-fit any shaped deck.
NEXT LEVEL TRACTION BUILT FOR THE FUTURE.
Prototype after prototype, test after test, Creatures worked with World Champs Mick Fanning + Italo Ferreira to revolutionise the gold standard in traction. Re-inventing traction through Moulded Technology, PROTO™1.4 provides the world-first multi-directional grip pattern, MULTI-LOC™, to lock your foot in place. A PRO-FORM arch gives cushioned support, and a RECOIL kick helps lift projection through critical manoeuvres. In Creatures aim to make a product that is BUILT better, moulded technology has allowed them to dramatically reduce their manufacturing waste.
MORE GRIP, LESS WASTE, ULTIMATE PERFORMANCE.